In this ever changing economic and political landscape, whether you are building a brand in your local market or internationally you will benefit from further expert opinion.
Our exciting panel offer a diversity of experience in building brand equity, using the right sales channels and being relevant for your customer and their expectations.
Join us for a few hours of compelling and dynamic conversation, we look forward to welcoming you. 6.30pm for drinks, 7.30pm start for an approximate 9pm finish.
OUR PANEL OF EXPERTS
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Aude Appolinaire - Chanel
Aude joined CHANEL in 2007 as Regional Marketing Director Fragrance & Beaute bringing with her a wealth of experience gained in this sector through her 20+ years of Marketing experience at L’Oreal, Guerlain and Elizabeth Arden.
Her role was to foster the position of CHANEL and elevate its image, in a very contrasted and multi cultural region (encompassing the UK, Canada, Mexico and Latin America) in shaping its marketing, digital & media strategy across multiple retail formats including free standing unit & e-commerce.
In November 2013, Aude was appointed Senior Vice President and led the US Sales organisation to profitably grow its omni channel sales, elevate the experience , edit distribution and reinforce Fragrance leadership.
Aude came back to CHANEL LTD in May 2015 as a Retail Project Director to work on a brand new retail concept for the Fashion division.
Aude defines herself as an international ‘Brand Builder’. She likes to influence the outcome and thinks that the equity and the connection with the consumer are key to any brand success.
Carmela Acampora - Roksanda
Carmela was appointed Roksanda’s CEO in January 2015 with the aim to transition the company from an entrepreneurial business to a leading Global Luxury Brand.
Prior to that Carmela was the Vice President and Managing Director for Emerging Markets at Burberry for 14 years. With 40 countries under her direction, Carmela has acquired a comprehensive experience on international business development, cultural differences and day to day challenges when operating abroad and replicating business models whist maintaining the vision.
From PepsiCo in Latin America at the beginning of her career to luxury fashion houses like Valentino and Armani in Europe, Carmela’s career has been one big learning however one common lesson “The importance of understanding the brand DNA and to define the road to take are two key starting points to build a successful brand history”.
Paula Reed - Boutique 1
Paula joined the senior management team at Harvey Nichols in September 2012, bringing with her a wealth of experience gained in a number of Fashion Director roles across key fashion titles including The Sunday Times, Harpers & Queen, InStyle UK and Grazia. Paula joined Harvey Nichols after stepping down from her role as Style Director for Grazia magazine where, since its launch in 2005, she played a key part in creating the UK’s first weekly glossy magazine and developing its fashion editorial tone. Her broad experience in fashion complemented what Harvey Nichols represented, from the most exclusive luxury brands to the more accessible levels of fashion.
Paula left HN for the role of Head Of Creative (another senior management position) at MyTheresa.com and was there for the company’s sale to Neiman Marcus. Last year Paula left to set up her own consultancy practice and right now is focused on the launch of Boutique1 flagship store and multi-channel proposition, opening Sloane St in March.
Paula also consults for MaxMara on e-commerce and Mondadori on editorial.
(Image Source: Business of Fashion)
James Hammersley - Good Growth
James is the author of Leading Digital Strategy and founder of Good Growth. He has 15+ plus years in working in digital with some of the fastest growing companies in the world. His curiosity is why large, global organisations struggle to implement their strategy effectively through their digital channels.
The research and insight detailed in his book is based on extensive interviews and work with organisations such as SKY, Manchester United and O2 through to niche luxury retailers such as Berry Brothers & Rudd. The research and approach is now being adopted by brands such as BHS, The Economist and The Financial Times.
James is a regular speaker at international retail, marketing and finance events and writes a bi-weekly column for The Drum.